The natural haircare industry is undergoing a transformation, led by founders who blend heritage, innovation, and personal experience to meet the needs of busy, modern women. Among them is Dr. Kelli Peterson, a nationally recognized educator, speaker, and policy advocate who has led schools, Districts, and State education agencies across the country. But at her core, she remains a girl from Flint, Michigan with a notebook full of dreams, a head full of hair, and a heart full of ideas.

Inspired by her upbringing in a multi-generational family that balanced hard work at General Motors with entrepreneurial hustle, planting seeds of creativity and problem-solving in Kelli from a young age. In 2015, when Kelli began her natural hair journey, faced with drying techniques that didn’t work and routines that consumed too much time, Kelli went back to her roots—literally and figuratively. Armed with a vision, the help of her mother, and a prototype created ten years before its time, the first product for what would eventually become With Ease was born.

In 2023, during Dining with Deb—a signature event that brings together professional women to foster meaningful connections—she formed a serendipitous bond through The Links, Incorporated, with industry trailblazer Germaine Leftridge. Germaine’s encouragement, mentorship, and market insight reaffirmed that there was still space on the shelf for women like Kelli—setting the stage for With Ease to become a haircare brand that speaks directly to women who want to maintain healthy, beautiful hair without the complexity.

With Ease was created not just as a product line, but as a lifestyle solution. The brand is a love letter to women who pour into others daily and deserve a self-care ritual that pours right back into them.

With degrees from Spelman College, University of Illinois, and Tennessee State University, and a leadership journey that spans from classrooms in New York to boardrooms in Louisiana, Kelli’s vision for With Ease is guided by a deep belief: that women should no longer have to choose between caring for others and caring for themselves.

With Ease isn’t just a brand. It’s a declaration. That you can lead, love, and live—with style, with grace, and With Ease.